Data collection: Why do it?


  • How to identify appropriate data sources.
  • What data-collection methods are available.
  • How to select the right method for you.
  • How to establish difficult-to-survey results.

Under full sail, with passengers on board, you’re on the way to your journey’s destination. You have tools and other resources – indicators – that help you determine whether you’re still in fact on course. For instance, you have a pair of binoculars, a sextant, a radio, various charts and an experienced crew.

Illustration Segelschiff

The question is, when does each tool come into use? Your sextant and binoculars will be of no use in the fog, the radio may fail during a storm, and in scorching heat the crew may become disoriented.

The same question also arises in the context of your project. You know what information you need. You know what questions you have to ask in order to get this information. You know which indicators will enable you to determine whether an objective has been reached.

Now you have to consider the tools you’ll use to get this information.