IN THIS CHAPTER YOU'LL LEARN:
- How to develop a communications strategy on your own.
- What to look out for when creating written project reports.
- How to highlight your project’s results in your reports.
- Transparent external communication creates affinity and trust.
For example, the public can develop an understanding of your organization’s work (and for that of the non-profit sector) only if it is informed appropriately – the more so as it is also entitled to learn what organizations receiving tax benefits are actually doing.
But transparency is worthwhile even within the sector, because it enables other actors to orient themselves toward you and your projects.
With regard to fundraising and cooperation, potential partners and donors expect at least basic information, if not highly detailed documentation, from high-quality projects.
- Moreover, your organization will benefit from internal communication.
Transparency renders undesirable developments visible, leading you to reexamine your own objectives and results regularly, and make changes as necessary.
When staff or volunteer employees know what they’re supporting, what long-term goals they’re jointly striving toward, and what they’re actually achieving through their engagement, this strengthens their motivation and identification with the project. In this way, you’ll immediately improve the quality of your work.
In addition, transparency is a society-wide trend. Thanks to regular scandals, organizations that work with minimal transparency are viewed more critically by the media and public than ever before. Stand up against the general suspicion that everyone wants to hide something! And make your stance useful by enthusiastically and factually providing information about your work.